Donald Sterling Controversy: Several Sponsors End Partnership With L.A. Clippers – SUPPORT These Winning Companies!


EDITORIAL: I just bought a Kia from Carmax. It was the easiest and best auto purchase I’ve ever had and I’ve bought a few in my time. I’m doing my part 😉

Support these companies who practice social responsibility and care about everybody in America. It’s time the sports leagues learn how to do the same!

9:28 AM PDT 4/28/2014 by The Hollywood Reporter Staff

UPDATED: CarMax, Virgin America, Kia, AquaHydrate and State Farm are terminating or suspending their sponsorships, while Anheuser-Busch wants the NBA to take “appropriate action.”

Several sponsors have ended or suspended their partnerships with the Los Angeles Clippers amid the controversy surrounding owner Donald Sterling‘s racist and inflammatory remarks.

STORY: Clippers Respond to Donald Sterling Rant

CarMax was the first to pull out Monday morning.

“CarMax finds the statements attributed to the Clippers’ owner completely unacceptable,” said the company in a statement Monday. “These views directly conflict with CarMax’s culture of respect for all individuals. While we have been a proud Clippers sponsor for nine years and support the team, fans and community, these statements necessitate that CarMax end its sponsorship.”

Meanwhile, State Farm interim CEO Steve Stoute said Monday morning on ESPN’s The Herd With Colin Cowherd that he’s putting pressure on fellow sponsors to pull out of their sponsorships as long as the team is associated with Sterling.

“I’m telling the brands, ‘Let’s pull sponsorship,’ starting with State Farm,” he said, as quoted by the Washington Post. “When you have things like this taking place, somebody has to stand up.”

He added that “somebody has to force the sale of this team.” He later clarified: “Sponsoring the athletes is one thing, but not the team.”

The company also issued a statement: “The remarks attributed to the Clippers’ owner are offensive. While those involved sort out the facts, we will be taking a pause in our relationship with the organization. We are monitoring the situation and we’ll continually assess our options. We have a great relationship with Chris Paul and will continue supporting the Born to Assist advertising campaign involving Chris and now other NBA players.”

STORY: V. Stiviano Attorney Says Donald Sterling Rant Audio Is ‘Legitimate’

Another sponsor, Anheuser-Busch, on Monday released a statement to ESPN’s Darren Rovell: “We fully support the NBA’s efforts to investigate quickly and trust that they will take appropriate action.”

Donald Sterling  - H 2014
Donald Sterling

Virgin America has also chosen to end its sponsorship of the team.

“While we continue to support the fans and the players, Virgin America has made the decision to end its sponsorship of the L.A. Clippers,” a spokesperson for the airline told The Hollywood Reporter.

Another sponsor, Kia Motors, released a statement condemning Sterling’s remarks and explaining that it was suspending sponsorship of the team.

“The comments allegedly made by Clippers owner, Donald Sterling, are offensive and reprehensible, and they are inconsistent with our views and values,” the statement read. “We are suspending our advertising and sponsorship activations with the Clippers. Meanwhile, as fans of the game of basketball, our support of the players and the sport is unwavering.”

AquaHydrate also issued a statement saying it’s suspending its sponsorship.

“In the wake of Donald Sterling’s alleged defamatory and intolerable comments we have decided to suspend our sponsorship with the L.A. Clippers until the NBA completes its investigation,” a rep for the company said Monday. “We fully support the players and fans of the L.A. Clippers and wish them the best in the remainder of the playoffs.”

Other sponsors who have yet to comment include Amtrak, Corona, Gatorade, Yokohama and Taco Bell.

Sterling’s tirade was prompted when his girlfriend, V. Stiviano, posted a photo of herself with Magic Johnson on Instagram. In the audio remarks obtained by TMZ and Deadspin, Sterling expresses displeasure about having “black people” attend Clipper games.

On Sunday, the Clippers players made a public show of solidarity in a silent protest against racism by coming onto the court before the game against the Golden State Warriors at Oakland’s Oracle Arena with their warm-up jerseys on inside out to hide the team logo.

VIDEO: Magic Johnson Says Donald Sterling ‘Shouldn’t Own a Team Anymore’

Rather than having the Clippers’ logo emblazoned on the front, Chris Paul, Blake Griffin and their teammates wore plain red as they walked out before the tip-off for Game 4 in the first round of the NBA playoffs.

In the crowd, Warriors fans held up signs that read: “Magic always welcome at Oracle” and “No racism here.”

Sterling was not at the game.


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